Free
First leads are free. Go live within 5 minutes.
$0 / month
Billed monthly
19 credits / month
- 19 credits / month included
- 2 languages
- Reinforcement learning & sentiment analysis included
Credit-based pricing that scales with outcomes
Start free — first leads are free. Every plan includes monthly credits you spend on interactions, smart clicks, and smart identified leads—at a progressively lower unit cost as you grow.
Monthly Annual Save 20% with annual billing
Starter
For small teams piloting proactive AI sales.
$199 / month
Billed monthly
199 credits / month
- 199 credits / month included
- 30% discount on unit prices
- 4 languages
Growth
For teams scaling lead gen across channels.
$499 / month
Billed monthly
499 credits / month
- 499 credits / month included
- 40% discount on unit prices
- 7 languages
Professional
For scaleups running always-on acquisition.
$999 / month
Billed monthly
999 credits / month
- 999 credits / month included
- 50% discount on unit prices
- 10 languages
- AI flow & ad generation included
Top up credits anytime
Credits can be topped up during the month if your balance runs low—no interruptions to flows or campaigns. Topped-up credits roll over month to month and are saved for future use.
See unit prices & included features (below)
Scroll to the full breakdown of what each credit buys you—unit prices, add-ons, and AI features by plan.
- Plan prices are shown in the selected currency; annual plans include a 20% discount.
- Unit values above are in credits (cr), drawn from the monthly credit bundle included with your plan.
- Credits can be topped up during the month if your credit balance is reached. Topped-up credits roll over and are saved for future use.
What a credit buys you
Credits are the unit you spend against outcomes. Each plan applies a progressive discount on list credit costs—higher tiers get more outcomes per credit. Values below are in credits (cr) unless noted.
| Unit | Free | Starter | Growth | Professional | Enterprise |
|---|---|---|---|---|---|
| Credit costs per outcome | |||||
| Interaction Webflow interacted or user connected—a measurable conversation turn. | 0.30 cr | 0.21 cr | 0.18 cr | 0.15 cr | Custom |
| Smart Click A qualified click signaling real buying interest. | 1 cr | 0.70 cr | 0.60 cr | 0.50 cr | Custom |
| Smart Identified Lead A positive-to-contact lead handed to your CRM—already qualified. | 10 cr | 7 cr | 6 cr | 5 cr | Custom |
| Scope & add-ons | |||||
| Per ad campaign / month Monthly credit cost for each active ad campaign. | 20 cr | 14 cr | 12 cr | 10 cr | Custom |
| Per LinkedIn account / month Monthly cost for each connected LinkedIn sender used in outbound flows. | 35 cr | 24.50 cr | 21 cr | 17.50 cr | Custom |
| Per 100 prospects imported Credit cost per 100 prospects imported into SMOC. | 0.10 cr | 0.07 cr | 0.06 cr | 0.05 cr | Custom |
| Languages included Number of languages supported in flows and messages. | 2 | 4 | 7 | 10 | Unlimited |
| AI features | |||||
| AI Reinforcement Learning Self-improving agent behavior tuned from every interaction. | Included | Included | Included | Included | Included |
| AI Sentiment Analysis Real-time sentiment scoring on every prospect touchpoint. | Included | Included | Included | Included | Included |
| AI Flow Generation Auto-generate conversation and nurture flows tailored to your ICP. | 3 cr | 2.10 cr | 1.80 cr | Included | Included |
| AI Ad Generation AI-drafted ad creatives aligned to each audience and channel. | 3 cr | 2.10 cr | 1.80 cr | Included | Included |
| AI Flow Improvement Continuous optimization of flows based on live response data. | 1 cr | 0.70 cr | 0.60 cr | 0.50 cr | Included |
| AI Ad Improvement Automated performance-based refinement of running ad sets. | 1 cr | 0.70 cr | 0.60 cr | 0.50 cr | Included |
Trusted by industry leaders
What a SMOC engagement typically includes
Delivery patterns stay consistent whether you pilot on Starter or run always-on acquisition on Professional—only the credit volume and unit economics change.
Norwegian uses SMOC to increase awareness and engagement for our loyalty program, Norwegian Reward. We have seen excellent results using the technology in our digital channels, such as 93% interaction rate!
May Haukedahl VP Partnerships, Norwegian Airlines
Demystifying credit pricing, common queries resolved
Curious how credits, unit prices, and top-ups work? Below are the most frequently asked questions about SMOC's credit-based plans.
What is a SMOC credit?
A credit is the unit you spend on outcomes across the funnel—interactions, smart clicks, and smart identified leads. On Free list pricing, an interaction costs 0.3 cr, a smart click 1 cr, and a smart identified lead 10 cr. Each plan includes a monthly credit allotment and applies a progressive discount on the list unit price.
How many credits does each plan include?
Free includes 19 credits, Starter includes 199 credits, Growth includes 499 credits, and Professional includes 999 credits per month. Enterprise plans are custom-sized.
What happens if I run out of credits?
You can top up credits any time during the month—there is no interruption to your flows. Credits can be topped up during the month if your balance runs low—no interruptions to flows or campaigns. Topped-up credits roll over month to month and are saved for future use. Upgrading to a higher plan gets you a bigger bundle and a deeper discount on every unit type.
Do you offer discounts for annual subscriptions?
Yes. Annual plans are 20% cheaper than monthly billing across every paid tier. The discount is reflected when you switch the billing toggle above.
How do per-campaign and LinkedIn costs work?
Each active ad campaign and connected LinkedIn account draws credits monthly at a rate that decreases as you move up tiers—from 20 cr per campaign on Free down to 10 cr on Professional, and from 35 cr per LinkedIn account on Free down to 17.5 cr on Professional.
Can I change my plan later?
Yes. Upgrade or downgrade any time—changes take effect immediately and any cost adjustments are prorated. Enterprise customers can tailor credit bundles and unit pricing directly.
What payment methods do you accept?
All major credit cards for self-serve plans, and invoicing in USD, EUR, NOK, SEK, DKK for Professional and Enterprise customers.
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