The SMOC system your revenue team can run on
Start from the architecture, then dive into the capabilities your editors maintain in Sanity—categories, proof points, and channel stories update without redeploying the site.
How SMOC fits together
From signals to sales deals
SMOC combines client context, multichannel reach, and self-improving agents so conversations stay relevant and measurable and drives them to hot leads.
Definition
Your assets, target markets, buyer motivations, and differentiators—so every touchpoint speaks in your voice.
Signals
Intent and context from the channels and data you allow—so outreach and flows match the moment, not a segment average.
Agents
Qualification, message and creative selection, timing, and sequencing—optimized continuously as outcomes come in.
Channels
Web, ads, email, social, messaging, and CRM handoffs—coordinated instead of siloed.
Learning
Conversion and engagement feedback refines audiences, creative, and next-best actions.
Three AI flow formats
Chat flows
Ideal embedded on sites and in interactive ads—conversational, fast to engage, easy to route to the next step.
Card flows
Strong for landing pages and richer explanations—guided steps with clear history and context for the buyer.
Message flows
Typically triggered inside direct messages—for example on LinkedIn—so outreach stays contextual and conversational in the inbox, not only on the web.
Stay close to the shift in AI sales
Get product updates and perspective on proactive AI agents, multichannel orchestration, and conversion—without the noise.