Bohus' Competition Yields 96% Interaction and 88% Sign-Ups


Thanks to SMOC.AI's engagement software, Bohus' competition was a resounding success. Read on to discover how they achieved their impressive interaction and sign-up rates!
Group 4542

Website

Bohus.no

Industry

Furniture chain

Location

Oslo, Norway

Systems

Voyado

Use case

Attract new costumers

Target

Boost engagement and brand awareness

Digital channel

Newsletter and social platforms

Reward

Competition with reward

Bohus: Norway's Largest and Most Sustainable Furniture Chain

Bohus is the largest furniture and interior design chain in Norway, with 63 stores spread across the country. They pride themselves on offering quality furniture at competitive prices while simultaneously providing sustainable logistics solutions that reduce their environmental impact.

To engage customers and drive business growth, Bohus partnered with SMOC.AI to create an interactive chatbot quiz. Utilizing SMOC.AI's cutting-edge engagement software, Bohus successfully increased customer engagement and attracted new sign-ups.

Bohus' Competition Drives Customer Engagement and Insights

In collaboration with Halvor Bakke, a popular Norwegian interior designer, Bohus leveraged SMOC.AI's engagement software to inform customers about their new furniture line and gather insights into their furniture preferences. The competition offered customers the opportunity to win a grand prize of furniture valued at 50,000 NOK.

The innovative use of SMOC.AI's engagement software allowed Bohus to effectively engage their customers and gain valuable insights into their preferences. The competition was promoted through newsletters and QR codes in Bohus' physical stores, generating buzz and encouraging customer participation.

Bohus' Competition Yields Impressive Results with SMOC.AI

Bohus' competition with Halvor Bakke's new furniture line, utilizing SMOC.AI's engagement software, was a resounding success. The competition generated an impressive 96% interaction rate, with 88% of customers completing the quiz. Over 40,000 people participated, spending an average of 2 minutes and 16 seconds engaging with the content.

The success of the competition demonstrates the power of SMOC.AI's engagement software in driving customer engagement and results. Bohus was thrilled with the outcome, and the innovative partnership between Bohus and SMOC.AI highlights how businesses can leverage chatbots and quizzes to engage customers effectively while gathering valuable insights into their preferences.

Overall, the partnership between Bohus and SMOC.AI exemplifies how innovative technologies can drive customer engagement and results for businesses. By leveraging cutting-edge engagement software, businesses can engage their customers effectively, collect valuable insights into their preferences, and ultimately drive business growth.
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"SMOC.AI has showed a new and better way to run online campaigns. We saw that there were many opportunities and and a huge potensial, in combination with our strategy"

Henrik Haug

Chief of Digital Development