How did Agria give to charity by getting customers to download their app?

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That's right! They used SMOC.AI ́s engagement software. Keep reading to see how they did it.
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Website

Agria.no

Industry

Animal insurance

Location

Oslo, Norway

Systems

None

Use case

App downloads

Target

Get customers to download the app, and give to charities

Digital channel

Webpage made by SMOC

Reward

Donations to different animal charities

Agria: Digital Counseling Services for Animal Owners

Agria is a leading pet insurance company that offers digital counseling services for animal owners. They have talented veterinarians available every day, all year, and operate in Norway, Sweden, Denmark, Finland, England, France, and Germany. Agria also hosts various events for different animal groups, such as dogs, cats, and horses.


“With specialist knowledge and commitment, Agria will develop and sell security for animals and people.”
- Agria

Partnering with SMOC.AI to Drive App Downloads and Charitable Donations

Agria wanted to increase the number of app downloads and give back to charity. Therefore, they partnered with SMOC.AI to create a flow that would encourage customers to download their app.

The flow showcased the app's attributes and informed customers that every download donates 10 kroners to charity. The flow also guided customers to the app store, taking into account whether they use an iPhone or Android.

Successful Engagement, App Downloads, and Charitable Donations

The SMOC.AI flow resulted in a 63% completion rate, with 93.9% of customers who finished the conversation downloading the app. The high completion rate shows that the flow effectively engaged customers and kept them interested.

Agria's campaign was not only successful in terms of app downloads but also in making a positive impact on the world. Through the partnership with SMOC.AI, every download of Agria's app resulted in a donation of 10 NOK to charity. By providing customers with a tangible way to contribute to a good cause, Agria was able to increase engagement and loyalty.

The success of Agria's campaign demonstrates the power of SMOC.AI's engagement software in boosting digital marketing strategies. With the help of SMOC.AI, Agria was able to effectively promote their app and make a positive impact on society.
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"SMOC.AI has showed a new and better way to run online campaigns. We saw that there were many opportunities and and a huge potensial, in combination with our strategy"

Henrik Haug

Chief of Digital Development
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